The Guideline 2.3 Mandate - Accurate Metadata
The App Store Review Team rigorously validates parity between your compiled binary and public store listing. Guideline 2.3 dictates that screenshots, previews, descriptions, and keywords must accurately convey real user experience.
Top 4 Guideline 2.3 Rejection Triggers
- Non-Apple hardware frames: Screenshots showing Android bezels or non-compliant notch ratios are blocked.
- Promotional pricing claims: Words like "Free", "50% Discount", or fixed currency symbols inside image assets are prohibited.
- Unimplemented features shown: If screenshots depict offline sync or AI chat, reviewers will test those exact pathways.
- Competitor platform mentions: Text stating "Also on Google Play / Android" triggers immediate refusal.
Metadata Best Practices
- Capture screenshots directly from Xcode Simulators at official resolutions (iPhone 6.9", 6.7", 6.5").
- Provide valid, pre-configured test accounts in App Store Connect Review Notes.
- Clearly document subscription terms in app descriptions.