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App Store / Compliance
4 min read read

App Store Rejection: Unrealistic Promises and Misleading Content

Julien Kermarec
September 27, 2026

The Rejection Reason (Guideline 1.1.6 - False Information and Features)

Your app must do what it claims to do, no more, no less. Apple bans apps that promise impossible results or deceive the user, especially in sensitive areas (Health, Finance, Security).

Common traps (Especially with AI)

  1. Health and Medicine: An app that claims to "Detect cancer with the camera" or "Measure blood pressure by placing a finger on the screen." If it's not backed by certified medical hardware and approved by health authorities (e.g., FDA), it's an immediate rejection.
  2. Get-rich promises: Apps guaranteeing to "make money easily" or "predict the Bitcoin price with certainty."
  3. "Scanner" apps: Claiming to use the LiDAR scanner to see through walls or clothes (Yes, many try!).
  4. AI Chatbots & AI Generated Apps: Applications built using models like Gemini Advanced or planned via GitHub Copilot Workspace must include clear disclaimers if they provide health or financial guidance.

The Solution

  1. Moderate your descriptions: In App Store Connect, use terms like "Entertainment", "Help", "Estimation".
  2. Add Disclaimers: If your app gives fitness or finance advice, or uses generative AI (ChatGPT API), add a clear and mandatory warning in the app that the data may be inaccurate and to consult a professional.
  3. Be honest: Do not create fake Screenshots showing features that do not exist in the real app.
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